definitions+for+website+development

= vocabulary list for web terminology & definitions = Adobe //Acrobat Reader// is a free program that reads [|PDF] files. Very useful for clients who want to have printable official forms on their website, because PDF is [|cross platform] file format. [|Download it here]. When something is //cross platform//, it is compatible between different types of computers. For my clients generally we mean Windows, Macintosh. Some examples of cross platform in the web context are [|HTML] files, [|PDF] files (if the computer in question has [|Acrobat Reader] installed), and [|JavaScript] program applications. General name I give to any [|search engine] promotion [|spamming] technique which exploits a bug or flaw in the search engines classification methods. When the owner/operators of the search engines discover the exploit and remove the flaw, you get moved from position 1 to 10,001 in the search results. I never employ //dirty tricks// to promote a client's site. This is the name of your [|website], as in Your-Name-Dot-Com. You have to pay an annual fee for the right to use a //domain name// (even if you never set up a [|server] for it). Even though the media has made it seem like the internet is only 'dotcom' (name.com); 'dotnet' (name.net) and 'dotorg' (name.org) extensions are available as well. Recently a variety of other [|TLDs] became available such as .info and .us. I always recommend that my clients [|register] //domain names// that are not homophonous. General rule of thumb: if you can't say it over the telephone without spelling it, choose another //domain name//. Industry abbreviation for "Free For All". These are [|web pages] that collect links to other websites. Originally a " [|dirty trick] " conceived to help websites get more hits, now most [|search engines] specifically say that their [|spiders] will ignore this type of page. The website promotion companies that advertise that they will submit you to "10,000" search engines are including over 9,900+ //FFA// pages. As the name implies, "Free For All" pages are not organized and they rarely, if ever, bring any visitors and therefore are mostly useless, and may even penalize your ranking in certain search engines. A program which counts how many times a [|web page] is loaded. The stupidest of the //hit counters// will not recognize that a visitor is repeatedly reloading the same page over and over again, and will slavishly increase the counter every time. I employ more sophisticated counters with [|referral statistics] which track a visitor's entrance from any page on your site and follow them their progress until they exit. Each unique visitor makes the counter increase by one. A home page is the main page (index page) of a site. Generally speaking when you type a [|domain name] into you [|web browser], and don't specify a particular [|web page] , the home page will appear by default. Abbreviation for **H**yper **T**ext **M**arkup **L**anguage. Contrary to common belief, //HTML// is technically not a programming language, but just a way of describing documents that contain information to be shared between different computers. These documents are known as [|web pages]. Originally conceived as a collaborative tool for scientific research, the "Web" has infiltrated most people's daily lives.
 * Acrobat **
 * Cross Platform **
 * Dirty Trick **
 * Domain Name **
 * FFA **
 * Hit Counter **
 * Home Page **
 * HTML **

Abbreviation for **H**yper **T**ext **T**ransfer **P**rotocol. This used to be required by the browser when making a request for a web page, a way of saying "Hey, I want to start looking at web pages now. The web has become so widespread, clever creators of programs like Internet Explorer and Netscape Navigator have the browser insert it for you automatically.   Words seeded into the [|meta tags] of [|web pages] to help [|search engines] classify the page. Also, when visitors use search engines, these are the words they type in hoping to find the information they are looking for (and find your site). We use [|referrer statistics] to see which //key words// bring you the most hits and may modify your pages later on to bring more visitors according to the popularity of particular search terms. Link is short for hyperlink. Basically, in a traditionally designed [|web page], underlined and colored text will open a page or go to a section of text that further explains whatever the word is referring to. This glossary page is full of //links// to definitions of terms on the same page, and a link to the [|website's] [|home page]. Part of the [|HTML] code of a [|web page] that is invisible to the [|visitor] that is solely created to help [|search engine] [|spiders] classify the page. Websites that charge you every time someone clicks on an advertisement on their site and comes to yours. Overture.com (formerly known as GoTo.com) is the most famous of these. Contrast with [|pay-per-impression]. Be sure to keep a good eye on your [|ROI] ! Websites that charge you every time someone sees your advertisement on their site, even if they don't click on it. Generally much more expensive for the advertiser and more profitable for the site (in other words... we don't recommend them!). Contrast with [|Pay-Per-Click]. An abbreviation for **P**ortable **D**ocument **F**ormat, it is a [|cross platform] file format that enables the same file to be viewed and printed with the exact same results, no matter what type of computer the visitor is using. //__PDF__// however, does require that [|Acrobat Reader] be installed on the machine. Most US government documents, including IRS tax return forms are available online as //PDF// files. [|Website] tracking statistics, better than just raw numbers, a //referrer// will show you which site //referred// the [|visitor] to your [|site], what operating system they were using, often what country they came from, and what [|key word] from what [|search engine] brought them to you. Business speak for "return on investment". For this reason, all of our sites to have [|referrers] tracking. Automated, autonomous programs on the internet. See [|Spiders]. My personal abbreviation for [|search engines]. I use it all the time in correspondence, so I thought I would include it. Websites databases which classify [|website] content according to [|key words] and actual content. //Search engines// use automated programs called " [|spiders] " to analyze [|web pages] and classify the content according to what the page designers have indicated and/or what the site contains. Contrast with [|Web Directories]. A special high speed computer with an "always on" connection to the internet which houses your [|website]. When someone types in your [|domain name], the //server// sends the [|web page] to their computer's [|web browser]. A special [|web page] which has [|links] to every [|page] of a [|website]. A handy navigation tool for impatient [|visitors], and a good way to help [|search engines] index your site better. unwanted, unsolicited junk email. Also applies to [|dirty trick] search engine submission techniques wherein web designers falsify their search engine classification [|meta tags] so that they will appear for non-related/incorrect terms: for instance Porn site might use this technique to show up when someone types in an innocuous search term such as "cigar" or "whitehouse"...   Also known as [|robots]. Automated programs used to collect data from [|websites]. [|Search engines] send //spiders// out to classify the content of [|web pages]. [|Spammers] often use //spiders// to harvest email addresses from web pages and send you junk mail. Abbreviation for Top Level Domain Name. Examples of TLDs are .com, .net, .org, .edu, .gov. Foreign countries have their own set of TLDs, Mexico's for instance are: .mx, .com.mx, .net.mx, .org.mx, .edu.mx, and .gob.mx. The United Kingdom's TLDs are .co.uk, .net.uk, .ac.uk, .org.uk, .gov.uk. Someone who is looking at a [|web pages] on your [|server]. You might also hear them called "surfers" or "web surfers". A program that is used to view [|web pages]. Examples of the most common //web browsers// are Netscape Navigator and Internet Explorer. Though they ideally should treat all web pages equally, they rarely do. Often, depending on the "flavor" (Navigator or Explorer), the "species" (Mac or Windows), and the "vintage" (the version number) you can end up with very, very different results. One of the hardest jobs I have is making my client's web pages work in different flavors, species and vintages. Websites which which use human editors (as opposed to automated [|spiders] ) to classify and categorize [|websites]. They usually produce fewer results when searched than [|search engines], but usually have much more accurate and up-to-date information (and are less often victimized by [|spammers] ). Contrast with [|Search Engines]. a single [|HTML] file on a [|server], usually containing information viewable in [|visitor's] [|web browser]. For the purposes of my clients, we can say a //website// is all the interlinked [|web pages] stored on a [|server] using the same [|domain name]. In [|computing] , a **hyperlink** (or //link//) is a [|reference]  to a [|document]  that the reader can directly follow, or that is followed automatically.[ [|//citation needed//]]  A hyperlink points to a whole document or to a specific element within a document. [|Hypertext]  is text with hyperlinks. A software system for viewing and creating hypertext is a //hypertext system//, and to create a hyperlink is //to hyperlink// (or simply //to link//). A user following hyperlinks is said to //navigate// or //browse// the hypertext. A hyperlink has an //anchor//, which is the location within a document from which the hyperlink can be followed; the document containing a hyperlink is known as its **source** document. The **target** of a hyperlink is the document, or location within a document, to which the hyperlink leads. Users can activate and follow the link when its anchor is shown, usually by touching or [|clicking]  on the anchor with a [|pointing device] <span style="font-family: 'Calibri','sans-serif'; font-size: 13px;">. Following the link has the effect of displaying its target, often with its context.
 * HTTP **
 * Key Words **
 * Link **
 * Meta Tags **
 * Pay-Per-Click **
 * Pay-Per-Impression **
 * PDF **
 * Referrers **
 * ROI **
 * Robots **
 * SE **
 * Search Engines **
 * Server **
 * Site Map **
 * Spam **
 * Spider **
 * TLD **
 * Visitor **
 * Web Browser **
 * Web Directories **
 * Web Page **
 * Website **
 * In [|HTML] and [|XHTML], an **image map** is a list of coordinates relating to a specific [|image] , created in order to [|hyperlink] areas of the image to various destinations (as opposed to a normal image link, in which the entire area of the image links to a single destination). For example, a map of the world may have each country hyperlinked to further information about that country. The intention of an **image map** is to provide an easy way of linking various parts of an image without dividing the image into separate image files. ||